Thursday 27 September 2018

Sustainable Food Packaging To Boost the Packaging Market in India

Nowadays consumers are more concerned about supporting ethical business along with environmentally conscious practices as they are aware of what they consume, and if it is aligned with their ethos. Whenever they purchase readymade packaged food from the market, they always keep in mind about the quality of food (healthy and nutritional). Now even if you provide the best quality product with an improper packaging, the food automatically becomes unhealthy in the eyes of the consumer. It then becomes necessary for the producer to pack the product properly to increase the sale. Similarly, if we talk about vegetable blends which are perishable, they must be sold as soon as possible. This is done with an attractive packaging and labeling as it helps in increasing the brand awareness.


Now the solution for all the packaging related problems comes with proper sustainable food packaging. It is the best packaging option and the number one choice for the companies. There are many reasons why sustainable food packaging has become so highly sought in the recent years, but these factors are most significant in the increased demand:

Eco-Friendliness: Eco-friendly packaging is produced from sustainable materials that are available in abundance. The technology uses materials including paper, plastic, and aluminum, which can be easily bent or molded as needed and have reduced carbon footprint. Consumers’ awareness in the Go Green safety and the need to reduce toxic emissions has led to the adoption of eco-friendly food packaging.

Healthier for Manufacturers and Consumers: Unlike lots of other packaging varieties, sustainable packaging materials tend to be free from harmful by-products that can cause physical health concerns. It can even be composted. Which is why many environmental organizations have preliminarily started supporting sustainable packaging.


Future of Food Packaging Industry in India: The major factors that will affect the growth of packaged products in India are high household per capita income, growth and changing patterns of consumers, processed food industry, developed Indian economy, growing demand for premium food, beverage products etc.

These are the major factors behind the increased global demand for sustainable packaging in recent years. Sustainable packaging provides the means for companies and consumers to feel better about the products they are using and the way the products are being made. Thanks to the wide range of sustainable packaging providers for making such decisions.


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